Cherie Blair Foundation for Women (CBFW) - External evaluation of the HerVenture project in Vietnam - 2020

Project Description:

The purpose of the evaluation was to understand the extent to which the HerVenture project met its goal of enabling women entrepreneurs in Vietnam to grow profitable and sustainable enterprises.

·        Designed a monitoring, evaluation and learning (MEL) plan to outline the evaluation methodology using the CBFW’s data collected from the baseline survey and the app analytics.

·        Collected data via online surveys, phone interview with HerVenture participants.

Developed a final evaluation report to present the evaluation findings, methodology, data collection tools, and develop a short summary report of the findings.

MKE implemented the following tasks:

·        Conducted a kick-off meeting with client to finalize scope of evaluation, approach

·        Conducted desk review (CBFW's documents, App data, industry level data)

·        Developed data collection tools (online questionnaire, Key Informant Interview (KII) guide & template)

·        Developed an Inception Report which presented a detailed methodology, MEL plan, implementation plan with clear timelines, tasks, deliverables, survey sample/ target participants

·        Designed a Google Form for the online survey

·        Conducted a pilot before actual survey and interviews

·        Screened eligible users for the survey and KIIs from a list of approximately 4,000 users

·        Conducted the Online survey to get responses from 55 app users

·        Conducted more than 20 telephonic/video KIIs with app users

·        Conducted KIIs with key stakeholders (CBFW, WISE & its partners)

· Finalized report and presented in an online workshop with Client

Cherie Blair Foundation for Women (CBFW) -Market Assessment of Women’s Entrepreneurship in Vietnam - 2020

Project Description:

The purpose of this study was to assess the entrepreneurial ecosystem in Vietnam in order to understand the profile and needs of women owners of small and growing businesses, the financial and non-financial barriers they face as entrepreneurs, and how the Women Entrepreneurs Amplifying Ventures and Economies in Vietnam – WEAVE project could be used to overcome these barriers. The study focused on women owners of Small and Growing Businesses (SGBs).

MKE implemented the following tasks:

·        Conducted a kick-off meeting with client to finalize scope of evaluation, approach

·        Conducted desk review

·        Developed data collection tools (telephonic questionnaire, Key Informant Interview (KII) guide & template)

·        Developed an Inception Report which detailed the work plan and methodology for data collection and analysis, including data collection processes and tools, etc.

·        Conducted the telephonic survey of 100 women-owned small and growing businesses

·        Conducted 25 KIIs with enterprise development service providers and other members of the entrepreneurial ecosystem in the public, private and non-profit sectors, including financial institutions and key market actors such as ADB, IFC, banks, micro credit institutions, women unions, women business associations in Hanoi, Ho Chi Minh City, Da Nang and nearby provinces (Hoa Binh, Ha Nam)

·        Finalized report and presented in an online workshop with Client

·    Wrote a brief summary report of the findings to be shared widely