Cherie Blair Foundation for Women (CBFW) -Market Assessment of Women’s Entrepreneurship in Vietnam - 2020

Project Description:

The purpose of this study was to assess the entrepreneurial ecosystem in Vietnam in order to understand the profile and needs of women owners of small and growing businesses, the financial and non-financial barriers they face as entrepreneurs, and how the Women Entrepreneurs Amplifying Ventures and Economies in Vietnam – WEAVE project could be used to overcome these barriers. The study focused on women owners of Small and Growing Businesses (SGBs).

MKE implemented the following tasks:

·        Conducted a kick-off meeting with client to finalize scope of evaluation, approach

·        Conducted desk review

·        Developed data collection tools (telephonic questionnaire, Key Informant Interview (KII) guide & template)

·        Developed an Inception Report which detailed the work plan and methodology for data collection and analysis, including data collection processes and tools, etc.

·        Conducted the telephonic survey of 100 women-owned small and growing businesses

·        Conducted 25 KIIs with enterprise development service providers and other members of the entrepreneurial ecosystem in the public, private and non-profit sectors, including financial institutions and key market actors such as ADB, IFC, banks, micro credit institutions, women unions, women business associations in Hanoi, Ho Chi Minh City, Da Nang and nearby provinces (Hoa Binh, Ha Nam)

·        Finalized report and presented in an online workshop with Client

·    Wrote a brief summary report of the findings to be shared widely