HerVenture - External Evaluation of the HerVenture Project in Vietnam - 2020
Description of Project:
The purpose of the evaluation was to understand the extent to which the HerVenture project met its goal of enabling women entrepreneurs in Vietnam to grow profitable and sustainable enterprises.
Designed a monitoring, evaluation and learning (MEL) plan to outline the evaluation methodology using the CBFW’s data collected from the baseline survey and the app analytics.
Collected data via online surveys, phone interview with HerVenture participants.
Developed a final evaluation report to present the evaluation findings, methodology, data collection tools, and develop a short summary report of the findings.
MKE implemented the following tasks:
· Conducted a kick-off meeting with client to finalize scope of evaluation, approach
· Conducted desk review (CBFW's documents, App data, industry level data)
· Developed data collection tools (online questionnaire, Key Informant Interview (KII) guide & template)
· Developed an Inception Report which presented a detailed methodology, MEL plan, implementation plan with clear timelines, tasks, deliverables, survey sample/ target participants
· Designed a Google Form for the online survey
· Conducted a pilot before actual survey and interviews
· Screened eligible users for the survey and KIIs from a list of approximately 4,000 users
· Conducted the Online survey to get responses from 55 app users
· Conducted more than 20 telephonic/video KIIs with app users
· Conducted KIIs with key stakeholders (CBFW, WISE & its partners)
Finalized report and presented in an online workshop with Client