Asia Injury Prevention Foundation (AIP) - Impact Assessment of National Children Helmet Wearing Campaign - 2009

Project Description:

The Assessment evaluated:

1. Campaign awareness and recognition

2. Helmet Knowledge

3. Helmet Use Rates

4. Impact of Helmet Awareness Campaigns in Schools

The study undertook Road Users Survey (2,400 individuals), Road Observations (1,500 motorbike drivers), School Survey (300 students) and School Observation (1,500 motorbike drivers).