AIP Foundation’s mission is to reverse the trend of the rising number of traffic fatalities in developing Asian countries, starting in Vietnam, and to raise awareness of AIP’s social, economic, and human impact.  AIP has implemented a number of campaign and helmet awareness activities in Vietnam.  This impact assessment was designed to evaluate the achievements of AIP’s activities in Vietnam, with a specific focus on the Vietnam Child Helmet Wearing Campaign between January 2009 and May 2009.