The China Enterprise Survey 2010 (China ES 2010) is a World Bank Group (the World Bank) program that with the goal of standardization in order to reduce measurement error and improve cross- country comparability with other enterprise surveys. The goals is to make the China ES 2010 fully compatible with the approach of the Enterprise surveys that the Enterprise Analysis Unit of the World Bank has been implementing for the last four years in other regions of the world. Standardizing survey instruments, survey methodology and survey implementation serves to significantly reduce measurement error and improves cross-country comparability.